Our brand activities bring enjoyment and entertainment to tens of thousands of Rwandans every day to satisfy their thirst for life.
Primus is Rwanda number 1 beer. It is positioned as a mainstream beer enjoyed by thousands of Rwandans. The brand plays on the funship platform and through its flagship activity, the famous “PRIMUS GUMA GUMA SUPER STAR’ has transformed the Rwandan music scene by helping Rwandans artists and bringing enjoyment to Rwandans and primus lovers all over the country. Primus is bottled in 72cl, 50 cl and 33cl bottles.
Mützig was first produced in 1987 to diversify Bralirwa’s portfolio and is the now the second beer brand in our portfolio. It was introduced as a local premium beer to satisfy consumers who had a passion for stronger, more refined and bitter beer. Mützig’ slogan: “The world’s Best in a beer” is the testament to the brand’s quality, taste and appeal. Mützig is available in 65cl, 33cl bottles and draft.
Turbo King is the leading brand in the Rwandan dark beer segment and 3rd strategic brand in our portfolio. It was first introduced in Rwanda in 2009. Turbo King with its distinctive great taste is positioned as a mainstream brand playing on the masculinity translated in its tagline “IGIHEMBO CY’ABAGABO” and also in the its new activation platform: “The Football National League”. Turbo King is available in 33cl bottles.
Bralirwa officially started its local production in 2006. It is produced in 33cl bottles and positioned as an international premium beer brand.
Legend Extra Stout is a high quality stout beer of a unique bitter and smooth taste with 6.5%, it is in a 30cl returnable bottle. Legend Extra Stout is brewed in Rwanda by Rwandans and targets consumers looking for a premium stout beer at an affordable price.
Heineken beer is the flagship beer brand of Heineken Group, leads the international premium segment in Rwanda and across Africa and all continents of the world. Heineken brand activities included the “UEFA Champion’s League” promotion in 2012 and the blockbuster James Bond film “Skyfall”. It is imported in 33cl bottles.