The Company’s mission is “To become a world class sustainable beverage producing company in Rwanda with high quality brands that satisfy needs and give enjoyment to our consumers, while respecting our people, society and environment in which we live.”.
BRALIRWA’s three core values are derived from its parent company’s (Heineken N.V.) values, being Respect, Enjoyment and Passion for Quality. The values are based on the Company’s passion for quality beverages and its constant respect for its employees, business partners, customers, shareholders and all others who are connected to the Company. The values help to define the corporate culture and working methods within the organization.
The Core values are:
As a subsidiary of Heineken N.V. and license holder of The Coca-Cola Company, BRALIRWA ensures that everything it does or produces is of a high quality. BRALIRWA continually aims to obtain and maintain its internal and external quality standard (e.g. ISO). This is not only reflected in its products and brands, but also in other activities such as the social and employment policies. In BRALIRWA there is a belief that being a ‘quality’ employer and investing in employees creates benefit and value for the Company and its reputation but also for all of the Company’s stakeholders.
BRALIRWA participates in making life more enjoyable by producing high quality beers and sparkling beverages and marketing them responsibly through innovative sponsorships, advertising and countrywide promotions. BRALIRWA sponsorship portfolio, which spans sports, music and arts includes many positive events that contribute to the enjoyment of many. The enjoyment for life is also reflected in the working life and atmosphere within the Company.
As an integral part of the local and global communities in which it operates, BRALIRWA is very respectful of the laws and regulations of the countries where it is active and it also pays attention to different cultures and to environmental preservation. BRALIRWA is a good corporate citizen and feels the responsibility to be fully integrated, in a sustainable way, in the society in which it operates.